Imagine 30 days from now... you have a lean, strong body. 

Did you know that 95% of people who lose weight regain it in 2-3 years?

Learn how to drop body fat, build muscle, and create a confident body for life, as a career-driven human over 35 with a busy lifestyle. 

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GET IN YOUR BEST SHAPE

Create Your Best Vegan Body 

Learn the formula for building muscle, strength, and a lean body and use it to:

  • Earn more while driving your career forward using the extra energy and confidence that your fitness gives you. 
  • Have more energy for your kids and/or family because you no longer end each day exhausted. 
  • Drop your next 4-8 pounds of body fat and/or build your next 2-4 pounds of lean, vegan muscle. 
  • 1.5-2x your strength in key lifts while feeling confident to lift heavy things at work or home. 
  • Feel confident in your own skin while being a positive role model of vegan fitness. 

So, how can I create results like this?

In the High Performance Vegan 30-Day Challenge, you'll learn how to build 3 core pillars: deep health, high performance fitness, and vegan nutrition. 

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INTRODUCING

The High Performance Vegan 30-Day Challenge

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Are You Ready To Take Control of Your Health Destiny?

This 30-Day Challenge will teach you everything you need to know to build a lean, strong body while creating a foundation for generational health. 

You’ll learn how to:

  • Build a sustainable workout routine that fits your busy schedule. 
  • Create easy and delicious vegan meals that are low-calorie and quick. 
  • Leverage simple health habits that can 10x your fat-loss and muscle-building results in minimal time. 

Fitness is simple when you use the right systems, strategy, and structure. 

You'll get immediate access to all 3 S's inside the HPV Challenge. 

They started with 30 days of fitness...

Then, they took off. So can you.

What You'll Get In The HPV 30-Day Challenge:

VEGAN NUTRITION 101

The Science of Vegan Nutrition

Your nutrition is the basis of your fitness floor. Learn actionable steps to improve your vegan nutrition in the next 30 days, including:

  • Energy Balance: What it is and how to drop weight and build muscle sustainably 
  • How much you should eat per meal to get lean and strong
  • The simple way to meal prep and create high protein vegan recipes

Plant-based nutrition is misunderstood because it isn't taught correctly or it's overcomplicated.

You'll learn how to create a nutrition base that lasts for more than 30 days.

HIGH PERFORMANCE FITNESS FOUNDATIONS

The Secrets of High Level Fitness

With your nutrition floor in place, you'll then tackle the next problem career driven vegans and aspiring vegans face: how to exercise and get fit using evidence-based strategies with a time-restricted schedule.

Here's what you'll learn: 

  • How to exercise in less time while getting leaner
  • How to build muscle using smart training systems that 95% of people miss out on
  • The best way to recover from your workouts to maximize your muscle building and fat burning systems. 

You'll begin to create exercise habits for life and start to lead your family, kids, and colleagues by example. 

DEEP HEALTH PILLARS

The Roadmap for Deep Health

The secret to building health is to stop trading your health for other things in life (including your career).

Instead of sacrificing your health, you'll learn how to: 

  • Build the 3 S's of health (sleep, stress, and steps)
  • Use world-class habit building systems to build habits for life
  • Stop going backwards in your fitness by layering habits using the 'Habit Stack Method'. 

You’ll finish your challenge with a proven habit-building system that you can stack for life. 

INNER WORK DEVELOPMENT

Mental and Emotional Success Pillars

Fitness isn't stable without internal cultivation. During the next 30 days, you'll start to build a mental and emotional foundation that allows you to: 

  • Feel confident in your fitness even during your 'bad days'
  • Learn to catch self-sabotage and understand why you go backwards
  • Create your 'Future Fitness Self' and start to live from this identity

You'll build your roadmap for your fitness for the next 30 days and beyond and learn how to live like the leader you want to be. 

2026 UPGRADES

Challenge Bonuses (brand-new)

To help you build even more momentum, see faster results, and feel even more confident in your health in 2026, we're adding in a few extra bonuses: 

  • 10 extra challenge days (40 challenge days total)
  • Specialized caloric and macronutrient initial adjustments (*most requested bonus from our 1st challenge, so we upgraded this for 2026). 
  • Private challenge group thread and challenge leaderboard to track your challenge progress. 
  • Private small group coaching fitness class (weekly) with Gabriel to help speed up your fitness results while reducing overwhelm and giving you clear weekly direction. 

Fitness is simple when you have the right systems in place.

That's what you'll get from this challenge—systems, structure, and support. 

In The Next 30 Days, You Could…

  • Finally feel confident in your body. 
  • Drop 4-8 pounds of body fat and/or build your next 2-4 pounds of muscle. 
  • Have day-long energy for your career and family. 

It doesn't take long to see quick fitness changes.

It just takes consistent actions and the right strategies.

You'll get both inside the HPV Challenge. 

MY BACKGROUND

I'm Gabriel Zhañay

After going vegan for my health and the animals 8 years ago, I started gaining weight.

I ate 'healthy' vegan meals, workout out every day, yet I didn't feel like a healthy vegan role model. 

As a fitness expert, I felt like a fraud. I didn't want to share my lifestyle with anyone. So I started researching. I became my own health scientist.

After years of feeling frustrated in my fitness and working with countless experts, I designed a simple roadmap any career driven vegan or aspiring vegan can follow in minimal time. 

The HPV Challenge is my fastest way to help you drop 4-8 pounds of body fat and/or build your next 2-4 pounds of vegan muscle while rebuilding your self-confidence. 

Look forward to meeting you inside our next challenge cohort. :)

- Gabriel 

VFR Co-Founder 

Sebastiaan Molenaar, Sales Manager & Musician

"The first thing I noticed is how good Gabriel is in listening... he seems to make complicated situations simple and understandable, and therefore actionable.

He really ‘lifts the fog’ so to speak, and provides the clarity and action steps YOU need to become successful."

Laura McManus
Co-Founder for SoCal VegFest & Vegan Printer

"I have had personal trainers and coaches before, bought online programs but nothing like this. Gabriel and his team offers inspiration, support, comprehensive knowledge to help me develop better vegan fitness nutrition & advance my mental mindset to help me succeed even more in my tennis matches/tournaments."

Lisa C. Entrepreneur & Consultant

"Unlike others, Gabriel and his team takes a holistic approach to include nutrition, fitness, and also mindset training which is the key and often block many of us have. I was able to become consistent with so many habits with their guidance."

APPLY FOR YOUR SPOT

The High Performance Vegan Challenge

Full Value: $997

HPV 40-Day Challenge

New Year's Challenge Discount $87

Create your best plant-fueled body.

*Payment plans available via Klarna & Afterpay with $0 interest.  

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VFR FITNESS PROMISE

If you follow the instructions inside the challenge and are 85% compliant with your action steps the entire time and see zero results, we'll give you an extra 60 days of challenge access on us.

Plus, we'll refund your entire challenge tuition. That's how confident we are that if you take consistent action, you'll get results. 

*Spots limited to 25 people per challenge for high-quality direction and program integrity.